Essay The Fourth Wave Of Feminism A Personal Viewpoint

As a fourth wave feminist of color, black feminism means many things to me. It means that I have many opportunities available to me that the first, second, and third wave feminist did not have. It also means that although we as women of color have been fighting for equal pay, equal rights and equality in our relationships, that we still have a long way to go. Before I took this course, I thought that feminism was about equality, fighting, and power. When it comes to equality, I thought about being on the same level as men in every aspect of life. An equal opportunity to attend college, an equal opportunity to serve in the military, an equal opportunity to run for office, etc. When it comes to fighting, I think about fighting for†¦show more content†¦I refuse to let someone get in the way of my dreams. If I have a relationship with someone and they are trying to change me or do not support my dreams then I will no longer associate with them. If I am around people that do not like the fact that I am in college in my late 20s and that I want to work up toward earning a Ph.D. or a J.D. then I do not need them in my life. When it comes to my future, I am concerned about many things. I am concerned about finding a career doing something I love with a decent salary and benefits. I am also concerned about finding someone who loves me unconditionally and will accept me for who I am. I am concerned for the next generation of feminists. I wonder if our future leaders will appreciate the sacrifices that people generations before them have made so that they can have an opportunity to go beyond what their parents have accomplished. I wonder if there would have to be a 5th wave of feminism and how many â€Å"waves†, it would take until we have 100% equality with men. I am also concerned with the future of Social Security. I remember a time where you could retire at the age of 62, but in one of my classes last week, I was told that the minimum age is around 67. I hope that around 2045 (when I am 62) that there is some Social Security left for me so that I could retire. I am also concerned about my freedom. I am concerned about reproductive rights and freedom to be me. I have always been the girl that refused to conform toShow MoreRelatedThe Political And Cultural Challenges That Feminists Have Contested Over Time Essay1635 Words   |  7 Pagesthe history of feminism into three waves; first, second and third. The first wave concentrated on women’s suffrage, the second wave focused on political and cultural disparities and the third wave analysed the definitions of femininity which takes a broad view of white upper class women. This essay will compare and contrast these waves examining the social, political and cultural challenges that feminists have contested over time. It will also discuss whether or not a fourth wave exists and seeksRead MoreThe Women s Movement And The Development Of Feminism Essay1702 Words   |  7 Pagesspark of the women’s movement and the development of feminism in the twentieth century. According to femini st writer, bell hooks, in â€Å"Introduction: Come Closer to Feminism,† hooks identifies that feminism is for everyone because ‘feminism is a movement to end sexism’ (hooks 10). In other words, implying that it is not men that are the problem but the behavior and ideals sexism itself because women and men are both capable of being sexist. Feminism is not just about women getting equal rights as menRead MoreFeminist Analysis : A Woman s Motivation Essay3024 Words   |  13 PagesRhiannon Murdoch Kalsta Mr. Carver English IV 21 December 2016 Feminism in Media Narrative is one of the most powerful tools in human history. 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Ford Motor Company and Ambition Free Essays

Dusty Bowles Mrs. Farmer English 102 10 September 2010 Ambitions As I started out to write a paper based on ambition I had to question myself what ambition really was. What makes people get that extra push to be ambitious, and what are the advantages and disadvantages of being an ambitious person? At first, I must admit it was very difficult to comprehend. We will write a custom essay sample on Ford Motor Company and Ambition or any similar topic only for you Order Now In the American Heritage dictionary it states that ambition comes from the Middle English word â€Å"ambicioun,† meaning â€Å"excessive desire for honor, power, or wealth. † After reading this meaning I understood what was stated, but it still did not make a clear meaning to me what ambition was. I have found that after reading a quote by Henry Ford my understanding started to all come together. Henry Ford once quoted, â€Å"Whether you think you can or can’t, you’re right. † This quote in itself explains to me that it is a self motivated decision made by one individual. It is ambition that makes us think we can be successful, and lack of ambition that makes us think that we cannot. Many people have different ambitions in life so the word ambition would have different meanings depending on which you ask and how one defines it. An ambition is an eager, and sometimes an inordinate desire for honor, superiority, leading power, or the attainment to seek a goal that is immensely desired. Ambition is something that anyone, no matter his or her age or cultural background has instinctively. Ambition can push towards a driven force for success or in altering views a road to failure. Without an ambition we, human beings, have no purpose to be self driven individuals. Ambition in other words is that motive force needed to propel all to work towards our cherished goals in which we set. Ambition is the explosive inner force that has led many people from all walks of life to make a new path, set a new vision. Ambitious people are those with the hopes of one day conquering their ambition. Ambitious people are confident and because of this, they feel there is nothing that they cannot accomplish. There are many people from many different parts of life that have had ambitions and accomplished them. For example, Donald Trump is someone I admire and is a very ambitious person in my book. Trump is listed as number 33 on the Forbes Top 100 list. Trump did not start out as successful as he is today. Back in Trump’s prime he set ambitions to achieve for what today we call his success. Trump started out going to school and got a degree in â€Å"Bachelor of Science in Economics with concentration in Finance. † School was just the start of Trumps ambitions to learn more, today he is a very successful business executive and entrepreneur. Donald Trump is someone that I respect and gives me that extra push when reading his autobiography. Being able to know that ambitions all start out as a dream until someone makes them a reality makes the possibilities endless. Ambitions can be as easy as a thought away from what the actual turnout can be. To me ambition is a burning desire to achieve ones goals or succeed. Ambition in my theory is related to dedication, motivation, and time. At my age, twenty years young I have many ambitions to achieve in a set period of time. For starters my education, I would like to complete my Bachelors in Marketing with a minor in Finance within the next four years. Time motivates me to achieve my ambitions because I strive to be well accomplished by the age of twenty-five. Ambitions are a big part of my young adult life because I would like to accomplish a lot of things before I get older. Without ambition I cannot achieve a greater milestone in my walk. Everyone has a chance to tell you their own personal story based on their walk. Without ambitions one cannot achieve a greater tomorrow. Understanding the limitations and compromises that come with obtaining any ambition is overwhelming. Putting forth and obtaining an ambition is self constructed. With hard work, experience, and overall self control, ambitions are not too far out of reach for any person to grasp. Any one person can achieve their ambitions if they set their mind to it and that gives me the reassurance that I can make it. Depending on whom you ask lets us knows the trials and tribulations one goes through while accomplishing their ambitions. After reading Donald Trumps story and the simple quote by Henry Ford that turned the light bulb in my head on, my understating of ambitions became clear. Ambitions can all be the same or they can all be different. Everyone has their own ambition and how to accomplish them. If one has ambition, one can achieve any goal. Works Cited â€Å"Ambition | Define Ambition at Dictionary. com. †Ã‚  Dictionary. com | Find the Meanings and Definitions of Words at Dictionary. om. Web. 10 Sept. 2010. . â€Å"Donald Trump: Biography from Answers. com. †Ã‚  Answers. com: Wiki QA Combined with Free Online Dictionary, Thesaurus, and Encyclopedias. Web. 10 Sept. 2010. . â€Å"#33 Donald Trump – Forbes. com. †Ã‚  Forbes. com – Business News, Financial News, Stock Market Analysis, Technology Global Headline News. Web. 10 Sept. 2010. . Google, By. â€Å"†Whether You Think You Can or Can’t, You’re Right†Ã¢â‚¬â€œHenry Ford |Strategic Business Lawyer. †Ã‚  Small Business Advice from the Champions of Small Business. 23 Jan. 2006. Web. 10 Sept. 2010. . How to cite Ford Motor Company and Ambition, Papers

Nissan Corp Swot free essay sample

Global interdependence: possible new marketsGovernment regulations: abroad in other countries as well as US and the US; global warming, CAFE standards, safety issues Growth of existing market: widen market New entrants: threat of potential inclusive of generation X,Y and baby boomersnew competitors Strong economy: economy not faltering;Changing market tastes: need for consumers still buyingcontinuous innovation to appeal to ifferent segments Nissan’s reputation: leads the industryShortage of resources: workforce in reliability, performance, and design dissatisfaction, hiring good talent Emerging technologies: innovative through the development of technologies for improving fuel economy and reducing fuel emissions Introduction This Case Paper will examine accessible information about Nissan Corporation and determine its position in the world market through a business SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Through this analysis, we hope to see where the Nissan has been and make suggestions as to where the corporation should go to improve their bottom line, increase market share, and plan for future products to ensure their viability in the world automobile marketplace. Market Analysis Nissan’s focus in establishing a multi-cultural company begins with regaining global market share. The company has learned from past mistakes and is determined to succeed, developing a common vision and a global ompany culture that will need to be a main driver for continued strength (Associated Press, pgs. 1-8). For instance, establishing a brand name and personality that is sensitive to nationalistic cultures. Strategic alliances and joint ventures are growing in importance in the automobile industry and Nissan is no stranger to the competition. Nissan’s mission statement delivered by Mr. Ghosn in the Automotive News World Congress in 2001, is evidenced in how the company exploits synergies to create positive alliances with other manufacturers (Ibid). For example, Nissan’s announcement to venture with Ashok Leyland to build small trucks and other light commercial vehicles in India gives them an opportunity to enter a market that in recent years has been dominated by its competitors, Toyota and Honda. This venture will produce at least 100,000 vehicles annually for sale in India and for export, as it will facilitate the construction of a plant near the southern Indian city of Chennai to manufacture and export compact cars to Europe. The deal with Ashok Leyland will broaden Nissan coverage in the Indian market in addition to providing new LCV (lightweight commercial vehicle) products for emerging markets which will sell for around $3,000. 00. Ashok Leyland’s strengths in large and mid-sized trucks combined with Nissan’s strength in smaller vehicles creates a positive synergy (Ibid). According to Mr. Ghosn, partnering globally is an opportunity and the Chinese market is no exception. China is Nissan’s third largest single market, after North America and Japan. Vehicle production has grown over the past ten years. However, the major source of growth has been the production of passenger cars (The Business Review, pg. 7). Passenger car production has doubled in the past ten years. This shift is in response to a change in market conditions and in a desire for Chinese manufacturers to enter the global auto passenger car market. Consumer demand is also increasing and in order to satisfy this demand, auto production has been increasing. The demand for autos is expected to continue (Ibid). According to the Wall Street Journal, the car craze in China has just begun. There are two factors that create possible opportunities for Nissan: 1) the country has the world’s largest population and as incomes rise, so will the hopes of buying an auto some day. 2) the market may grow to 8 million vehicle sales annually by 2010. Nissan’s new line of cars in China will be designed and engineered in Japan, based on a common â€Å"B† platform shared with Renault that centers on smaller engines. Annual sales of the entire family of cars are expected to reach 200,000 units globally and will be launched in other markets over the next couple of years (Financial Times, pg. ). However, the threat of inadequate roads and the government’s changes in regulating how autos are purchased will make the costs unpredictable. On a financial scale, the banks are under pressure to control credit, so auto loans may not be easy to acquire. North America accounts for nearly 40% of Nissan’s global sales, and in each of the past years sales have exce eded those in Japan, with the gap widening each year. Nissan is spending several billion dollars on new models, and the U. S. assembly plant in Canton, MS is aimed at maintaining momentum (Ward’s Auto World, pg. 1). The most significant automotive development in North America is continuing growth in the luxury segment and the increasing popularity of cross/utility vehicles. Nissan is on track to rebuild its image and regain brand value. In the past, customer satisfaction was good, but the model lineup was limited. Now, with the Q45, M45, G35 sedan and coupe and the FX models, the market has begun to recognize that Infiniti provides a range of real luxury models (Ibid). According to Bloomberg, Honda Motor Co. and Nissan Motor Co. led Asian automakers’ U. S. sales gains in September as Toyota Motor Corp. posted a third straight decline. Accord helped boost sales by 9. 4 percent. Toyota’s 4. 4 percent drop marked the first time since 1995 that Japan’s largest automaker logged three consecutive months of lower U. S. sales. Sales of the five year-old Corolla model, Toyota’s second-most popular in the U. S. , dropped 8. 5 percent and demand for the company’s light trucks declined amid rising gasoline prices. Industrywide U. S. sales fell for a fourth consecutive month, by 2. 9 percent to 1. 31 million light vehicles (Bloomberg. com, pgs. 1-3). Toyota’s old models like the Corolla are dragging down while Honda and Nissan have brand-new models. Nissan reported a 6. 7 percent increase in sales (Ibid). Nissan, sixth in the U. S. , sold 94,269 vehicles, helped by higher demand for midsize Altima and Versa compact cars. Nissan’s market share edged up 0. 7 percentage point to 7. 2 percent. The Japanese are becoming more aggressive in terms of incentives and pricing, which makes them more competitive against South Korea’s largest automaker. The company faces tough competition from Japanese and Korean auto makers like Toyota, Honda and Mitsubishi, which are rapidly gaining ground in the European markets. Asian manufacturers are continuing to fortify their position in the crucial North American and European market. It can also expect stiff competition from Toyota and BMW (Ibid). Nissan believes that growing the business means introducing new products and has created the Nissan Revival Plan to realign their cost structure. Significant amounts of money are funneled back into product development, mostly going towards the North American market. This means there are opportunities for new innovations that will bring the company in line with a mix of vehicles that are currently on the road. Its RD costs in FY 2006/2007 stood at JFY 464,839 million, an increase of 3. 9% when compared to JFY 447,582 million in FY 2005/2006. The company increased its investment on RD activities to launch a host of new products throughout the year (Ibid). In 2007, Nissan launched a new version of its minicar, namely, Pino E, which is a 2WD model and equipped with a three-speed automotive transmission. It is claimed to offer a fuel economy of 21. 0 km/1. Furthermore, the model is considered safe and environmentally friendly, as it features anti-lock braking system (ABS), brake assist (BA) and electronic braking force distribution (EBD) systems. It is low emitting, complying with the 2005 emissions regulations in Japan. In March 2007, the company also developed a new engine technology that helps balance between responsiveness and fuel efficiency, high power and low emissions (Ibid). Today, Nissan stands behind its offerings; that fundamentals of the business are strong, products are attractive to customers, and the company is poised for sustained, profitable growth. Environmental Concerns In researching the issues of automakers in regards to the environment, many nations as stated in The Wall Street Journal, are concerned about climate change and energy security. One of the most important issues all automakers are faced with on a global scale is the reduction of emissions, more specifically carbon dioxide or CO2. Concerns for the future in the minds of the majority are setting new goals for automakers of vehicles with internal combustion engines to become more efficient if they are to remain profitable or even in existence, which is further backed by a global treaty known as the Kyoto protocol (Wall Street Journal). In the protocol’s drafting of new rules they are intended to cap emissions of CO2, the gas widely blamed for global warming can potentially pose a major threat. According to scientists, it is reported that the rise in the earth’s average atmospheric temperature is largely due to this major contributor CO2 which will bring changes to the global environment, and therefore affect our daily lives (Ibid). According to the Wall Street Journal, a debate is raging in the US over how much time automakers actually need to boost fuel economy, and whether setting stringent targets will compromise safety by encouraging car makers to use lighter materials. Additionally, the US has not adopted the Kyota protocol and is under less pressure to reduce CO2 emissions as they are in Europe. Therefore, Nissan’s global prominence puts the auto manufacturer in an â€Å"opportunity† position by making concentrated efforts in advanced technology to reduce carbon dioxide emissions at every stage of the vehicles life cycle and their corporate activities, from manufacturing and transportation to use of Nissan’s vehicles by its consumers. Nissan, currently the third largest automaker out of Japan has opportunity to grow stronger from the threats of one and two automakers Toyota and Honda respectively, who lead the market in alternative fuel development (Wall Street Journal). According to Nissan’s Green Program, it is Nissan’s view that internal combustion engines will continue to be the main power source of vehicles globally in the years ahead. Therefore, Nissan therefore takes a stance of reducing CO2 emissions through the development and widespread adoption of advanced technologies for improving the fuel economy of gasoline engine vehicles. Currently in the works for Nissan is the development of cleaner diesel engine vehicles that run on biofuels made from plants and other reusable sources (Ibid). Nissan estimates that over half of the vehicles they sell by 2050 will need to be electrically powered if they are to reach their long term goal of reducing CO2 emissions. Nissan’s threat has been its major competitors in developing hybrid electric vehicles, fuel cell vehicles and electrical vehicles. Other companies such as Toyota are setting the bar in alternative fuel sources which makes them a profitable industry leader with the obvious threats of gas prices that change virtually on a daily basis (Ibid). Nissan History and Innovation Nissan Motors’ history dates back to the 1930s when Jidosha Seizo Co Ltd was established in 1933 in Yokohoma City, Japan. Its beginnings as a munitions company was short lived when the company was renamed to Nissan Heavy Industry Co Ltd and introduced the first Datsun, manufactured after World War II. After the company began exporting the cars to the US in 1958, it gained popularity due to its small size and high fuel efficiency. Subsequently, in 1980, Nissan Motor established Nissan Motor Manufacturing Corp. USA to strengthen its market potential in North America (ABI/INFORM Global pg. 1). Today, Nissan supplies a widespread customer base classified across regions, namely, Japan, the US, Asia, Europe and General Overseas Market, which includes Mexico and Canada. This market includes 150 dealers and 2,500 outlets worldwide (Ibid). This is the age of globalization and the worldwide interdependence of resource supplies, product markets, and business competition. Nissan has succeeded in meeting its challenges due to its focus in valuing diversity both in its workforce and through understanding customer needs. This is evident in how the company plans ahead and is always looking for new ways to improve current performance. For instance, the company learned from past mistakes; failure to recognize changing customer focus in non-growth sectors, and being competitively focused rather than market focused. Also, finding the right people and the right plan to maximize growth is key (Nissan News, pg. 8). Shiro Nakamura Nissan’s automotive designer is known as â€Å"The man behind the Nisan Look† and has developed some up-to-date, eye-catching designs that have no resemblance to the old models, and the company is optimistic that sales will increase once the current plan to launch 28 new cars during fiscal year 2008. Most of the changes are defined to the upper body and adjusted to make it more like the Altima (Business Week, pg. 1). Nissan’s innovations stem from producing a product that their customers want. Their philosophy is that investing in a product that will bring value and satisfaction to its customers will build loyalty as well as expand that market base. Nissan’s models include Maxima and Sentra cars, Altima and upscale sedans, Frontier pickups, the 350Z sports car, and Xterra and Pathfinder SUVs. In 1999 French automaker Renault took a 37% stake in Nissan, and installed president and CEO Carlos Ghosn (nicknamed â€Å"Le Cost Killer† based on his talent for turning red ink black) who has since returned the company to profitability. Renault now owns almost 45% of Nissan. According to Hoovers, Nissan fiscal year end sales in March were in millions, $80,583. 7. Net income in millions was $4,427. 8, and 1 year net income growth was 7. 0%. Their top competitors were General Motors, Honda, and Toyota (Hoovers. com, pg. -2) Generation â€Å"X† consumers can identify with the sports world, ESPN’s X Games. Games showcase the world’s most dangerous events. The â€Å"X† generation is also playing a big role in the fashion world, thus the automotive industry has been one of the leaders driving the â€Å"X† growing trend. Jaguar’s Web site prominently features a glowing X to promote the new â€Å"Jaguar X-Type: a car for a new generationâ⠂¬ . And Nissan has scored big with the model Nissan Xterra. This trend is enabling Nissan to tap into a pool of younger car buyers. The vehicle has attracted many new buyers, some of which have never purchased a Nissan before. The Xterra is aimed to attract 25 to 35 year old drivers. Marketing tactics fill viewers with scenes of athletes doing extreme outdoor exercise, and pushing their SUVs to the extreme. Polls cited that men were most affected with the advertisement than women. 13% to 9%. According to the Gallop polls, the ads scored highest among those 30 to 39 years old, which is right where the company was trying to segment. The 25 to 35 year old target market (USA Today, pg. 2-3). Baby Boomers on the other hand are most attracted to the Nissan Murano, or Nissan Bevel. Nissan’s long term vision for 2015 is that future vehicles will save lives by installing a series of sensors that can detect sobriety of a driver and can immobilize the car. Other features include detecting operational changes, such as drifting out of a lane, at which time the system navigation system alerts the driver with voice message alerts and the seat belt is tightened. Nissan is currently testing an on-board breathalyzer and road sensors to help reduce accidents. Other plans to develop an Intelligent Transport System Project and road sensors will help reduce accidents (Nissan. com, pg. 1-2) The company understands the importance of agility in a dynamic 21st century market and is continuously reinventing itself to stay ahead of the competition. Sometimes, this means taking risks. Most recently, the company made an announcement that it was moving its headquarters from California to Tennessee. The new facility will accommodate 1300 plus employees and favorable for business, not to mention contributing to the infrastructure and supporting the community with more jobs. It’s inevitable that there could be some unforeseeable threats perhaps with current labor force. Some issues could be that they are not in agreement with the transfer and choose to leave the company, thus the need for new hires. Other potential threats are the risk of new competitors in the area, and developing a new sense for the new market. The California population may not have the same tastes and likes as the Tennessee population, thus Nissan could expend additional resources to substitute products and services (Tennessean. om, pg. 1-4). A strategy for the future that Nissan could consider would be to offer a motorcycle product. Exploring and pursuing this opportunity would allow them to remain competitive and also to offer products to meet different needs. Honda, BMW, and Suzuki, all of whom offer cars, trucks, and sport utility vehicles, Nissan too should visit the idea of offering a motorcycle. Over the years Nissan has developed quality products that are dependable, hi ghly functional and desirable; this being an advantage for Nissan. Along with remaining competitive, the high price of fuel recently would make a Nissan motorcycle more appealing. The motorcycle would alleviate fuel expenses and consumption. The Nissan motorcycle would also be appealing in geographic locations such as Japan, China and major cities in the United States that do not have the space on roads for larger vehicles. Nissan plans to offer a concept vehicle that resembles a car and a motorcycle. This vehicle is called â€Å"Urge† and offers state of the art gaming systems that allow the driver to use the gas and brake pedals to play. When considering the pricing of a Nissan motorcycle and remaining competitive, Nissan should consider that Honda and Suzuki offer motorcycles at reasonably affordable prices. Suzuki offers several types of motorcycles to include cruisers, motocross, and sport bikes all at reasonable prices ranging from $6,000. 00 to under $10,000. Honda also offers cruisers, motocross, and sport bikes. Honda motorcycles range from $3,000 to $13,000. In order to lure prospective buyers into purchasing a Nissan motorcycle, Nissan should strive to offer its motorcycles at reasonable prices, similar to Suzuki and Honda. The price range for motorcycles made by BMW is slightly higher starting at $8,000 to $15,000. BMW has offered a motorcycle since 1923. Its tenure along with the fact that consumers have learned to trust the German made motorcycle are what keep BMW competitive. Offering reasonably priced and desirable styles similar to BMW, Honda and Suzuki is a great opportunity that has not been approached by Nissan. The cruiser styles offered by Honda, Suzuki and BMW resemble that of a Harley –Davidson motorcycle without the high cost. The market for Nissan motorcycles is positive with the increasing cost of fuel and the ages of future drivers. Most of the baby boomer generation have become accustomed to the quality of Nissan vehicles and would be approaching retirement age in the next few years. Nissan’s release of motorcycles would segment the soon retired baby boomers as a fun and recreational of transportation. The Nissan motorcycle would also segment the new drivers of today which in a few years will be the young generation to market to. Nissan would have to be conscious of expenses in marketing and production of the motorcycle, a product never offered and could use the business model already established by its competitors offering both motorcycles and automobiles in the industry. According to Analysts, the economy is not faltering and people are still hopeful for the future. It is a race to the finish line, and who ever gets there first wins. It will be interesting to see how automobile manufacturers will implement new strategies (Economy Today, pg. 1) Nissan Technologies –Past and Future New technologies were as important to Nissan’s past as they are to Nissan’s future. Nissan has always addressed environmental issues, including the development of clean power sources for vehicles and recycling of natural resources. Nissan has been able to release one new model after another with fuel-efficient direct-injection gasoline engines and direct-injection diesel engines since 1997. This has led to the expanding application of the Hyper CVT (continuously variable transmission) , the Extroid CVT, the Tino Hybrid and the two-seater Hypermini electric vehicle in the early part of 2000 for efficient fuel economy (Nissan global. om). Nissans history goes back to an automobile factory started by Masujiro Hashimoto in 1911 called the Kwaishinsha Co. In 1914, a box-type small passenger car was completed and in the following year the car made its debut on the market under the name of Dat Car. Another predecessor of Nissan was Jitsuyo Jidosha Co. , Ltd. , which imported m achine tools and components from the U. S. , and was one of the most modern automobile factories of its time. Kwaishinsha Co. and Jitsuyo Jidohsa Co. merged in 1926 to form Dat Jidosha Seizo Co. , and two years later to the establishment of Nissan Motor Co. Ibid). In preparation for post war capital investment in Japan, Nissan developed two state-of-the-art manufacturing facilities leading to the advancement of motorization and increased traffic accidents; and contributed to the problem of air pollution. Nissan developed its first Experimental Safety Vehicle (ESV) in 1971 and over the years created a reputation for excellence in engineering and advanced technology. Nissan has developed weight-reducing materials, engine management systems for controlling combustion, and using CAD/CAM systems and industrial robots (Ibid). Recently, Nissan has also been localizing RD operations, which has now advanced decision-making through the regional headquarters in North America and Europe. Nissans local operations in their respective regions oversee product development, manufacturing, procurement, fund-raising and mutual complementation of parts between companies (Ibid). Nissan’s Vision Nissan is developing corporate activities centered on automobile manufacturing based on their vision of â€Å"enriching people’s lives. In order for cars, which provide mobility, to truly become reliable partners for our customers, a number of issues including global environmental issues, traffic accidents and congestion problems must be tackled as part of a long-term vision (Nissan global. com). The global automotive industry is entering an era that will change almost every facet of the car in the future to come. Nissan’s global vision includes the pursuit of environmentally sustainable technologies creating one of the greatest engineering competitions in history that has the potential to deliver significant benefits to humanity (Ibid). To realize our vision, Nissan is developing technologies based on a framework called the â€Å"Orchard† concept. † This concept allows Nissan to embrace technologies in a comprehensive manner (Nissan global. com). In order to create a distinct value in order for customers to choose their cars, Nissan is likening its approach to the management of a fruit orchard in which â€Å"fruit† is planted and raised. The process has three phases, one the Harvest Plan, two Seeding and Growth and three – Soil Enrichment. The Harvest Plan takes into account social needs and market demands for the commercialization of technologies and the timing of releases. Seeding and Growth will implement strategies for the realization of the Harvest Plan and to formulate development of schemes. Lastly, Soil Enrichment will create value for the long term by researching reliability improvement and analysis technologies (Ibid). Some of the proposed solutions are more efficient fuel-cells for electric cars, bio-fuels, advanced diesel fuels or combinations of these solutions. However, the most effective solutions will not be decided by engineers. It will be decided by consumer demand, which is the most powerful force for global environmental progress. Every new car buyer in every country gets a vote by exercising their right to choose, thereby dictating both the pace of future change and its direction (Ibid). Nissan’s vision is to invest massively in RD in pursuit of new technologies. This has not always been the case. Due to perilous financial decisions, in 1999 Nissan could not afford to invest in the core of its brand identity technological innovation. Today, Nissan’s RD budget is much healthier than the level of 1999 due to significantly increased efficiency of their RD activities. This has led to an environmental blueprint known as Nissan’s â€Å"Green Program 2010†. Also taking advantage of the alliance with it’s parent company, Renault, Nissan is able to focus on specific promising technologies – such as advanced lithium-ion batteries and other areas, such as clean diesels. Nissan’s vision includes the determination to be the leader in environmental progress. It is Nissan’s belief that motoring can be both green and fun allowing consumers to expect new technologies that will enhance dynamic performance (Ibid). Some of the latest technologies being embraced by Nissan are the X-Trail Fuel Cell Vehicle, Ultra-low Friction Diamond-like Carbon (DLC), the Super Motor, and the Compact Lithium-ion Battery. Nissan continues to raise the practicality of FCVs, which are being developed as the most eco-friendly vehicles. The X-Trail FCV provides increased cruising range. (Nissan global. com). The FCV also provides improved acceleration. The new model features a Nissan-developed fuel cell stack that is more efficient than the previous stack resulting in maximum power of 90 kw compared with 63 kw in the 2003 model. Ultra-low Friction Diamond-like Carbon (DLC) is Nano-technology based on ultra-low friction technology. Nissan has substantially reduced friction between engine parts by developing the first technology in the world to combine a hydrogen-free diamond-like carbon (DLC) coating with special oil. Energy is lost due to friction that arises between the hundreds of parts that comprise an engine. This ultra-low friction technology uses nanotechnology in order to reduce friction by approximately 40% compared to conventional engines. The DLC works by use of a hydrogen-free DLC coating, improves binding with the engine oil, and results in the formation of a firm ultra-low friction film when special oil additives are added. It is now possible to reduce overall engine friction by 25% (Ibid). The Super Motor and Compact Batteries Nissan has independently developed the Super Motor based on an all-new concept. One motor provides output through two shafts, enabling it to function as both a motor and a generator. This innovative technology has a wide range of potential applications (Nissan global. com). The Super Motor can dramatically reduce the size and improve the efficiency of the drive unit compared with the use of two conventional motors. Independent control of the power obtained from the two shafts. The Super Motor has rotors positioned on both the inside and outside of one stator, enabling power to be delivered through two shafts by use of a new technology to apply compound current to the Stator coils (Nissan global. com). Nissan has succeeded in independently developing a laminated lithium-ion cell that displays an exceptionally high output characteristic. This cell is the result of many years of lithium-ion battery research that began in 1992. The laminated cell is featured from the 2003 model X-TRAIL FCV (Nissan global. com). The laminated cell design and high-power electrode technology improve power output by 1. 5 times and reduce the volume by more than half compared with the conventional cylindrical cell. The thin cell construction also enables a thin module design for a substantial improvement in battery ooling efficiency. Locating the battery under the floor achieves compact and highly efficient vehicle packaging, including a low, flat floor, among other advantages. Compared with the cylindrical cell, the laminated cell has fewer components and is extremely compact and lightweight. Moreover, Nissan has succeeded in achieving higher power output through material improvements made to the lithium manganate positive electrode and the carbon negative electrode (Nissan global. com). Executive Summary Like any other automobile manufacturer, to stay competitive in today’s world markets, one must consistently innovate and stay one step ahead of the competition. In the past, automobile manufacturers have been first in presenting more fuel efficient vehicles, increased gasoline mileage rating through body redesign, and have introduced new safety features for the yearning public marketplace. Nissan current project in India is to try to regain market share from its competitors Toyota and Honda by creating Light Commercial Vehicles (LCV’s) which are small cars that can be sold for around $3,000. 00. This innovative idea can create a brand new market segment of customers who could not, up until this point, afford to purchase and operate a vehicle. Along with being fuel efficient and maintaining competitive, Nissan’s offering a motorcycle would be an added strategy to pursue. Dealing with the myriad of different cultures across the globe is also a major focus of Nissan’s Chief Operating Office Carlos Ghosn who realizes that the creation of multi-cultural company can flourish and grow through exploiting it synergies, believes that feeding off each other’s strengths, and minimizing its weaknesses are key. Automobile manufacturers like Nissan can never be â€Å"one size fits all†, but they can certainly try to understand and adapt to different cultures to maximize desired commonalities and maximize profits. These days, partnering globally cannot be realized without including China. China is Nissan’s third largest single market (only after North America and Japan). Although vehicle production has significantly increased over the last ten years, passenger car production has actually doubled in the last ten years due to market conditions and Chinese automobile manufacturers ntering the car market. China has a great position in the future manufacturing of automobiles because of increased income and an already over-inflated population. However, threats of inadequate roadways, governmental regulations on how automobiles are purchased, and pressure on Chinese banks to â€Å"control credit† may temporarily slow the process. North America has captured 40% of Nissan’s global sales and has caused an ever-widening gap with Japanese sales which has been increasing each year. Nissan has recently spent several billion dollars on new models and a new U. S. ssembly plant in Mississippi to ensure that this momentum continues. Nissan believes that growing this business means introducing new products while realigning cost structures. Large sums of money are being placed back into product development – most geared towards the North America market. Although the United States never signed onto the popular Kyoto protocol which planned to significantly reduce the amount of carbon emissions in the world, many other nations did because of the ever growing concerns of climate change on a global scale which many believe poses a worldwide threat. Nissan, however, has proactively realized this concern and has taken advantage of this opportunity by making concentrated efforts in advancing technology that reduces carbon dioxide emissions â€Å"at every stage† of the vehicle’s life cycle. Nissan is vigorously working on the creation of cleaner diesel engines that run on biofuels made from plants and other renewable sources. The threat to Nissan has been its competitors who are developing hybrid electric vehicles and fuel cell vehicles. Toyota has lead this aspect of the automobile industry, and has been setting the bar in alternative fuel sources making them the very green and very profitable company that envisions change in the industry. Nissan began exporting cars to the U. S in 1958 and gained popularity because of its small size and great fuel efficiency. Today, Nissan has developed new eye-catching designs that do not resemble older models. Nissan is very optimistic that sales will increase significant once these 28 new models are launched during the 2008 year. But the look of new models alone isn’t all Nissan is after. Safety features such as installing a series of sensors that can detect alcohol levels in the driver will alert the car to slow and/or become immobilized. Corporate agility is also a key factor as is shown when Nissan moved its headquarters from California to Tennessee, which accommodates over 1300 employees, supporting the community with more jobs, and reducing significant overhead. New technologies developed at Nissan have addressed environmental issues including clean power sources for its vehicles and recycling of natural resources. Nissan has envisioned that the future of their company will greater enrich peoples lives through global environment issues, and reducing traffic accident and congestion problems. Some of Nissan’s proposals include more efficient fuel-cells for electric vehicles, bio-fuels, and advanced diesel fuels. The most important facet that Nissan realizes is that effective solutions will be decided by consumer demand, not engineers. Nissan has constructed a â€Å"Green Program 2010† which has become their environmental blueprint for success in the industry.

Sustainable Energy Source

Nuclear energy is a source of sustainable electricity and power. Globally, nuclear energy accounts for six percent of energy used for various purposes. For instance, studies indicate that nuclear energy generates approximately 14 percent of electricity used in the world. Very few countries in the world have the capacity to harness nuclear power and utilize it effectively.Advertising We will write a custom report sample on Sustainable Energy Source – Nuclear Energy specifically for you for only $16.05 $11/page Learn More Only thirty one countries in the world have nuclear energy plants (National Statistics 2001). Some of the countries which have made progress in producing nuclear energy, are the United States of America, Japan and France. These three nations use nuclear energy predominantly for generating electricity. Over the years there have been heated debates in conjunction to nuclear energy production. These debates seem to be between two grou ps. One of the groups led by World Nuclear Association, believes that nuclear energy is a reliable and efficient source of energy. The other group led by Greenpeace International refers nuclear energy to as dangerous. In addition, they argue that nuclear energy poses great threat to living things and environment. In comparison with other energy production technologies, nuclear energy is safer. This fact puts nuclear energy in a better chance of being utilized in the future (McKean 2006). Despite various groups and individuals expressing their concerns on the threat posed by nuclear energy, it has numerous advantages when compared to other energy sources. The advantages of nuclear energy are that it serves as an alternative energy source when oil and coal are limited. Nuclear energy requires small amount of fuel as compared to fossil fuels. Small amount of uranium is consumed in nuclear energy plants in comparison to other fuel sources. Some of energy sources pollute environment (Mic hael 1988). For instance burning oil and coal is major air pollutants. Disadvantages of nuclear energy are that the radiation emitted from the nuclear reactants is detrimental to human body. It can cause human cells death leading to illness or death. Also, there is a major challenge in disposing waste from nuclear reactors. This is due to radiation emitted from nuclear waste which can cause cells damage (Roger 1999). There are several ways through which nuclear energy would influence my career, life and future. They include:Advertising Looking for report on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Personal income Nuclear power energy plants are costly to establish. It costs government billions of dollars to establish nuclear energy power plants. The cost of constructing nuclear energy is high but the low fuel expenses give a sigh of relieve. To compare the economic implications with other energy sources, one has to put in consideration some of dependency issues like large amount of fossil fuel required and coal. Also, one should consider the economic implications of nuclear waste storage and disposal in nuclear energy. Additionally, it is essential to put in consideration the cost in measures undertaken during global warming mitigation. Reduction in electricity demand is a challenge to these nuclear energy plants which require financial support to operate effectively and efficiently (Practical Guide 1995). Future uncertainties should be considered during nuclear power economic analysis. In most countries running nuclear power plants, risks related to cost of construction, accident liability and performance operations, are passed to consumer. Nuclear accident liability magnitude is great to such an extent that only government has an obligation for compensation (Stephen 2001). Scenario For instance, I am living in a country which for years has struggled with high running cost related to use o f fossil fuel and coal to generate electricity. The government comes up with the plan to start up a nuclear energy plant that is cheaper and more reliable to run than other energy sources. In order to raise enough capital to construct this plant, the government increases taxes on consumer goods. It also, decides to increase the income tax on worker salary in order to raise enough revenue to build the plant. Such scenario will affect my personal life by reducing my net salary and increasing my daily expenses. Risks Likelihood Impact Level of risk Opportunities likelihood Impact Level of risk 1. Increase in personal daily expenses 2. Reduction in net salary 3 3 3 4 9 12 1. Reduction in electricity and power bill 2. Access to reliable energy source 3 3 3 4 9 12 Likelihood: 1- unlikely; 5-Most likely Impact: 1-Negligible; 5-dramtic Accident and safety Many nuclear accidents have occurred before. The most recent nuclear energy accident was Fukushima Daiichi nuclear disaster in 20 11. These accidents are precipitated by some of factors such as lack of passively safe nuclear energy plants and poor means to dispose nuclear fusion. Accidents caused by nuclear energy have high economic implications as compared to other energy sources.Advertising We will write a custom report sample on Sustainable Energy Source – Nuclear Energy specifically for you for only $16.05 $11/page Learn More Scenario Assume a scenario of workers in a particular nuclear plant. Due to poor safety measures in this plant fire breaks out. Some of the workers suffer severe burns. This scenario will influence these workers’ life. Some of them may suffer form psychological trauma and affect their normal life for along time. Risks Likelihood Impact Level of risk Opportunities likelihood Impact Level of risk 1. Sustaining injuries at work place 2. Unexpected expenses related to accidents 3 3 3 4 9 12 1. Mitigate and disaster preparedness 2. Educate n uclear workers on safety measures 3 3 4 4 12 12 Likelihood: 1- unlikely; 5-Most likely Impact: 1-Negligible; 5-dramtic Environmental changes Nuclear reactors emission negatively affect the climate. Increasing nuclear plants in the world has continued to cause climatic changes. It has been established that nuclear emission have detrimental effects on Ozone layer which protects living things on the Earth surface from harmful ultra violet rays. According to Institute of Energy (1998), climatic changes experienced due to effects of nuclear emission include increased heat waves and frequent droughts. Release of nuclear emissions and nuclear waste in the environment has contributed to oceans and rivers’ pollution being harmful to aquatic life. Scenario Assume a scenario with drastic climate change after adapting nuclear energy as source of energy. Due to climate change the temperature rises and starts to experience drought spells. This climatic change will affect life of those w ho are dependent on good climate. Risks Likelihood Impact Level of risk Opportunities likelihood Impact Risk level 1.Experiencing intolerable conditions for living things 2.Death of living things like aquatic life and plants 4 4 4 4 16 16 1.Inventing method of controlling nuclear emissions and waste 2.Educating people on importance of environment conservation 3 3 3 4 9 12 Likelihood: 1- unlikely; 5-Most likely Impact: 1-Negligible; 5-dramtic Responses plan for high priority/ risks opportunities associated with key areas mentioned above:Advertising Looking for report on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Increase in personal daily expenses: In the process of constructing a nuclear energy plants, government will require to pass the cost to its people by increasing salary taxes or increasing value added tax on goods. It is important for government to frequently inform and educate its people on the project progress and its benefits. Levying these taxes should be done in realistic criteria to avoid burdening of the people. Reduction in electricity and power bill: After installing nuclear energy plant, the cost of electricity production will reduce. Building a nuclear power plant is expensive, but running it is cheap as compared to other sources of energy like the coal and fossil fuel. In addition, energy production from nuclear source is reliable and efficient as compared to other energy sources. Benefits of decreased cost in electricity production should be passed to consumers by reducing electricity charges. Experiencing intolerable conditions for living things: Nuclear reactors emis sion and waste are harmful to the environment. Emissions from nuclear plants are among the factors contributing to depletion of Ozone layer. This has led global climate change like experiencing of droughts more often and increasing of atmospheric temperature. Waste from nuclear plants which drain to rivers and oceans have destroyed aquatic life (Gate Hauser 1988). Measures should be taken to find safe methods of controlling emission and waste from nuclear energy plants. Public education is important to enlighten people on importance and measures of conserving the environment. Summary report This article analyzes nuclear energy affects on my life, career and future as a megatrend. Personal income is one aspect that affected construction of nuclear energy plants. Nuclear power energy plants are costly to establish. It costs government billions of dollars to establish nuclear power plants. The cost of constructing nuclear energy plant is high however; low fuel expense is one of its p ositive factors. Relating to accident and safety, many nuclear accidents have occurred before. These accidents are precipitated by some of factors such as lack of passively safe nuclear energy plants and poor means to dispose nuclear fusion. To sum it up, nuclear energy causes environmental changes. Emission from nuclear reactors negatively affect the climate. Increasing nuclear plants in the world have continued to cause further climatic changes. References Gate, R Hauser, D 1988, Chernobyl: The Final Warning, Education Australia, Sydney. Institute of Energy1998, Nuclear Energy: The Future. Viewed on www.instenenergy.org.uk/events/Nuclear%20summary%20paper.pdf. McKean, R 2006, Justification for Nuclear Power. Viewed on www.sone.org.uk/item2.htm Michael, C 1988, An Introduction environmental and resource economics, Longman, Group UK. National Statistics 2001, Energy consumption in the United Kingdom, OECD, Paris, France. Practical Guide 1995, Economic appraisal of environmental pro jects and policies, Proquest LLC: Houston, Texas. Roger, P 1999, Natural resource and environmental economics, 2nd edn, Longman, New York. Stephen, K 2001, Nuclear power in a World of Liberalized energy Market. Viewed on www.ecolo.org/documents/documents_in_english/Nuclear_economics_kidd_02.htm This report on Sustainable Energy Source – Nuclear Energy was written and submitted by user Mina Lester to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

I heard a Fly buzz-when I died Essays

I heard a Fly buzz-when I died Essays I heard a Fly buzz-when I died Paper I heard a Fly buzz-when I died Paper The death in Emily Dickinsons poem I heard a Fly buzz-when I died is painless but striking. The appearance of the fly is startling at first because it is unexpected. The setting of the poem is the speakers death bed, what is an ordinary fly doing there? Obviously the speaker is waiting to die, she (if I may give the speaker a gender) has willed my Keepsakes-Signed away What portion of me be Assignable-. [lines 9-11] She appears to have accepted her death but is waiting for something amazing to happen.The room is quiet but with a sense of anticipation The Stillness in the Room Was like the Stillness in the Air-Between the Heaves of Storm-. There is a peaceful atmosphere yet death is the storm to come. The reader senses that the speaker and mourners are expecting some spectacular event at the moment of her death. The Eyes around-had wrung them dry-And Breaths were gathering firm For that last Onset-when the King Be witnessed-in the Room-. [lines 5-8] This stanza suggests that the mourn ers have ceased crying and were now waiting to witness something incredible when the speaker dies. Last onset is an oxymoron; onset means a beginning, and last means an end.For Christians, death is the beginning of eternal life, death brings revelation, when God or the nature of eternity becomes known. The King could be a reference to God, perhaps they are expecting the hand of God to reach down and spirit her away to Heaven. This suspense filled moment is interrupted by a buzzing fly who seems to be unaware of the grim situation. The fly is doing what a fly does, unaffected by the speakers death. We consider the fly to be inconsequential, while the fly does not think about us at all. Its life does not stop because the speaker was dying, in fact the fly does not even notice. The speaker and mourners see the fly and believe that it has caused them to miss the moment of her death when in actuality there was nothing to see. There is no large flash of light or supernatural event, just t he simple buzzing of a fly.The speaker says There interposed a fly-With Blue-uncertain, stumbling Buzz-Between the light-and me-And then the Windows failed-and then I could not see to see. [lines 12-16] While she and the mourners were waiting for some miraculous occurrence this fly distracted them and they missed the moment of her death. But they didnt realize that in the end there was nothing to see. Our death is natural, we die just like every other living being on the planet. It is the one moment where we return to nature and are no better or worse than the rest of the animals. This reinforces that death, even the death of a human, is a simple passing. Nature accepts the dead and continues, as it has done from the beginning of time. The central image in this poem is not the speaker, whose death we are witnessing, but the fly. The presence of the fly symbolizes nature and affirms that each death is of equal significance in the eyes of the earth.Emily Dickinsons portrayal of Death in Because I could not stop for Death is that of a gentleman caller. She personifies Death as a guide, leading her on a journey through life, each passing scene represents a different stage. We passed the School, where Children strove At Recess-in the Ring [lines 9-12] depicts childhood, We passed the Fields of Gazing Grain- portrays maturity, and We passed the Setting Sun-Or rather-He passed Us- represents the grave. The ride reflects the natural progression of the speakers life in an un-threatening manner. The speaker does not seem to fear Death, she accepts his invitation with no dismay or trepidation.Because I could not stop for Death-He kindly stopped for me- shows how Death appears to have done the speaker a favor. It also describes Death as kind instead of ghastly or hideous, the way we normally think of him. The Carriage held but just Ourselves And Immortality is a telling line. The capitalization of immortality and the fact that it has its own line in the first stanza empha sizes the importance of the third passenger. It indicates the immortality of death, that death is the one thing that is eternal. The carriage ride is slow, giving the speaker ample time to adjust to her death. After passing the children, the fields of grain, and the setting sun, the carriage passes a house. We slowly drove-He knew no hasteAnd I had put away My labor and my leisure too, For His Civility-. [lines 5-8] The speaker envisions Death as a person she trusted or believed that she could trust. Clearly there has been no deception on his part. They drive in a leisurely manner, and she feels completely at ease. She is therefore quite willing to put aside her work. We paused before a House that seemed A swelling of the Ground-The Roof was scarcely visible-The Cornice-in the Ground- [lines 17-20] The description of the house that seemed to protrude out of the ground, the roof scarcely visible, brings to mind a grave sinking into the earth. The last stanza suggests the speaker is r emembering the ride centuries later. Since then-t is centuries-and yet Feels shorter than the Day I first surmised the Horses Heads Were toward Eternity. [lines 21-24] She recalls the drive in vivid detail although it occurred long ago.The moment she realized the horses were carrying her toward eternity is fresh in her mind as if it happened yesterday. This stanza displays an atmosphere of timelessness, the eternity of death. There is a supernatural quality to the fourth stanza, especially the last three lines. The Dews drew quivering and chill-For only Gossamer, my Gown-My Tippet-only Tulle-. [lines 16-18] The speaker shivers as she is chilled by the Dew, her Gown and Tippet (a cape) are made of Gossamer (a cobweb) and Tulle. Tulle is a fine net usually used for veils and is transparent, which conveys an ethereal quality. In this stanza it begins to get cold, reflecting the passing from life into death. This poem portrays death as something not to fear, as another journey.I felt a Funeral, in my Brain is about another kind of death, the death of the mind or soul. Its a record of a mental collapse, told after its happened, it traces the speakers descent into madness. The speaker uses a funeral as a metaphor for the part of her that is dying. And Mourners to and fro Kept treading-treading-till it seemed That Sense was breaking through-. [lines 2-4] The mourners represent the agitation the speaker feels, the constant pacing of thoughts back and forth in her mind. The last line makes it possible to think that the frenzied thoughts in her head were eventually beginning to make sense. In the second stanza the drum replaces the monotonous tone of the mourners, driving the speaker further toward the edge of insanity.And when they all were seated, A Service, like a Drum-Kept beating-beating-till I thought My Mind was going numb-. [lines 5-8] The speaker has begun to feel deadened here by the repetitive beat of the drum. But as we move into the third stanza something r evives her mind into action again. And then I heard them lift a Box And creak across my Soul With those same Boots of Lead, again, Then Space-began to toll,. [lines 9-12] Perhaps the sound of her minds coffin being lifted to be put in the grave woke the speaker out of her trance. She begins to return to the frantic desperation of ideas racing around her head, which along with the Boots of Lead appear to be weighing her down.The fourth stanza continues the poems building of tension, As all the Heavens were a Bell, And Being, but an Ear, And I, and Silence, some strange Race Wrecked, solitary, here-. [lines 13-16] Whatever the speaker means by Being, she does not include herself in that category, for she ; Silence, some strange Race are Wrecked, solitary, here. That line suggests a shipwreck, making one think of 2 sailors lost on a deserted isle. Through stanzas one to 4 the speaker has moved from the claustrophobic environment of the funeral to the immeasurable environment of sound.A nd then a Plank in Reason, broke, And I dropped down, and down-And hit a World, at every plunge, And Finished knowing-then-. [lines 17-20] In the fifth stanza the speaker uses the metaphor of standing on a plank or board over a precipice, to describe the her descent into insanity. She falls past worlds, losing her connections to reality. This is the final stop on the speakers road to madness, her mind has completely snapped. This poem describes a persons journey through a mental breakdown. The speaker is both observer of the funeral and participant, indicating that the Self is divided, by the end of the poem, the Self has shattered into pieces.These three poems have one obvious theme in common, death. I heard a Fly buzz-when I died examines the nature of death, what people expect to encounter when they die. Human beings believe we are special, superior to the other animals and that our deaths should be treated with more reverence. We forget that humans are animals and we are all a p art of the same family. Our deaths are no more or less significant than the other animals.Death is natural. Because I could not stop for Death teaches us that death is not to be feared, it is not an end to life but the beginning of a new journey. Death should not be sought after but neither should it be something to afraid of. In I felt a Funeral, in my Brain is a little different. While it portrays a persons mental collapse, it also shows that the death of the mind or sanity is nothing to fear. Once you pass that breakdown, get through the madness, your mind is free. Only by giving in to it can you truly be sane.

Integrated Marketing Communication (IMC) and Customer Satisfaction Essay

Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy - Essay Example However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. Nowadays, online marketing has been widely used by marketing teams due to the consumers’ demand for technology. Traditional media such as newspaper and magazine have low market share and audience reach when compared to interactive media. Thus, the advertisers rely mostly in online advertisements to reach diversified users as part of the company’s marketing goals. This paper analyzes the advertising strategy of Nike Incorporated in the IMC perspective. It examines the alignment of marketing goals to the marketing strategies of the company that aim to satisfy the consumers with their products and services. Furthermore, this will entail the method of measuring the effectiveness of advertising and the level of customer’s satisfaction. Organizational Background Nike is a Greek goddess that signifies victory. Indeed, the brand name is known for its high quality products in the area of sports. Before Nike originated, the business name was Blue Ribbon Sports which was established by American manufacturers in January 25, 1964. Nike is focused on marketing the sports categories including apparel, equipment, footwear, and accessory products. It has been associated with different trademarks such as Nike Golf, Nike Pro, Nike+, Air Jordan, and Nike Skateboarding, plus the brand extensions like Converse and Cole Haan. Moreover, Nike is known for the swoosh sign or the wing of Greek goddess where its name derived. The â€Å"Just do it† advertising slogan adds to the popularity of Nike in the sports section (Deng, 2009, p. 102). Media Plan Advertising Strategy Nike is known globally due to its marketing strategies in broadcast and print, and the recent innovation that enables to reach wide audience is the internet. Nike aims to â€Å"sell a global brand through marketing that appeals to local taste (Goldman & Papson, 1998, p. 4). That’s why, they have unified slogan, themes, and advertising message. Furthermore, to become the leading manufacturer of sports products, Nike envisions itself to carry the legacy of innovative thinking through creative modification of the message and services (Nike, 2011). For an instance, Nike has recognized of the male superiority imposed by the brand image of Nike; hence, they reach women’s athletes to erase the negative identification by creating fashionable footwear and using advertising to convey their message. Due to the successful assimilation of Nike’s slogan, it aims to continue the â€Å"Just Do It† principle into â€Å"Just Done It† which signifies the purpose of this company to persuade consumers. To sustain its brand image as the leading sportswear manufacturer, Nike advertises its products through partnership with the sports icons such as Michael Jordan, Tiger Woods, Lance Armstrong, and Lebron Jame s that represent strength and determination. Nike communicates their message in TV commercials by using humor that appeals to consumers. In addition, sports magazines are ideal tools for Nike, since they have a specific target audience. Few examples are Runners World, Backpacker, and Midwest living. The low cost advertising strategy is outdoor advertising where Nike utilizes billboards located in a traffic area and bus stops. Moreover, the most innovative approach to consumers is interactive marketing wherein Nike

Evaluation of myself Essay Example | Topics and Well Written Essays - 750 words

Evaluation of myself - Essay Example As per my mother, I was always a disciplined and good natured person who has evolved into a responsible and reliable personality. It goes without saying that while constructing this configuration; my mother was to a large extent biased pertaining to the selection of data she subscribed to, to shape my persona. The information that she relied on to typify my configuration was primarily obsolete, as she had either little information as to how I carried myself as a social   and professional person, or she decided to ignore the information at her disposal, going by the choice of words that she used to define me. Not to mention that such a response from her was accurately in consonance with my expectations, though not in tandem with my innate self concept. I can say that my mother’s opinion of me was aimed at securing optimal relational satisfaction for her. The configuration contrived by my mother catered to my innate self concept that is adhered to a large extent to the stable set of perceptions that I held about myself. This indeed boosted my self esteem as it satiated that aspect of my, self concept that involved personal evaluations of my, self worth. I also need to mention that this particular interaction with my mother proceeded smoothly as her and mine communication was indeed impacted by a mutually evinced high self esteem. As my mother happens to be a ‘significant other’ in my life I must acknowledge that her evaluation of me was especially taken to be quiet influential.   This evaluation was no way influenced by any viable and pragmatic social comparison. Wang had been working as my subordinate for the past ten months and in the context of personal expectations, I considered him to be quiet close to me, irrespective of him being my subordinate. However, the configuration that Wang assorted turned out to be really surprising yet insightful in many respect. As per Wang, I happened to be a talented person, who lacked in patience and many a times he found me quiet confusing and indecisive. The conclusions arrived at by Wang tore through my, self serving biases as I considered myself to be quiet a patient and calm person. However, ascribing me to be impatient was indeed contrary to my expectations. Besides, in a way it turned to be insightful that I had always assumed Wang to be like me, which he was not. The configuration of Wang was always culturally influenced as he happens to be a person of Chinese origin. Being from a high power distance culture, perhaps Wang expected me to be hierarchical in my approach towards my subordinates, whic h I being from a low power distance culture, scarcely am. My habit of delegating responsibilities while extending minimal instructions may have turned out to be quiet unsettling for Wang, when he always expected me to be clear and concise with my professional expectations. The configuration facilitated by Wang especially upraised me of the need for retaining a flexible self concept and the need for not over resisting the revision of my personal self concept. Thereby while communicating with Wang I tried my best to not to engage in cognitive conservatism that is seeking only such information that bolstered my